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"The whole aim of practical politics is to keep the populace alarmed (and hence clamorous to be led to safety) by menacing it with an endless series of hobgoblins, all of them imaginary."

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Featured Auctions Articles

Red flags when purchasing Designers Handbags from online auctions
Please Note: It is not our job to stop you or anyone that buys or sells fake LV. We just try to educate the consumer. First of all remember that a handbag reflects your personality! That's why you need an authentic handbag that you will have forever and ...

Selling on eBay? Here's a Success Tip for Your Online Auctions
Are you planning to sell on eBay? Or have you tried in the past but not had much success with your online auctions? If so, here's a strategy that has worked very well for me. In my experience, the auction lots where I created a useful collection of ...

The Power Of Online Auctions As Traffic Generators
There are thousands of online auctions on the internet. People love them because they can usually find great bargains. If you have an online business, you can use them to increase traffic to your web site. You could create an electronic book or report ...




Build Your Ezine Subscription List With Online Auctions
 
Most people believe auctions are giant flea markets, but they are much more than that. In fact, they are an excellent way to build your ezine subscription list.
Online auctions attract millions of targeted customers. You don't have to go in search of subscribers – they will come to you.
And the price is right. On eBay, you can buy a 10 day ad for 40 cents, or $1.20 per month. If you get only 12 new subscribers, (and you should get many more), your cost is only 10 cents. Are you willing to pay a dime for an targeted reader?
Here is what you need to do to take advantage of the thousands of potential subscribers.
Step 1: Decide who your audience is. This should be easy because you've already done it. You know who is interested in your ezine.
Step 2: Choose an appropriate category. Go to your auction site of choice and browse the categories. eBay, for example, has thousands of categories, but that isn't as intimidating as you might think because you can dismiss most of the categories at a glance.
For example, let's say you are selling an ebook on how to make money in real estate with foreclosed properties. eBay's front page lists 27 main categories, but there are only three possibilities for your product: BUSINESS, BOOKS and REAL ESTATE.
Looking at the subcategories in BUSINESS we see EQUIPMENT and SUPPLIES. Not appropriate.
In BOOKS we see TEXTBOOKS, EDUCATIONAL: BUSINESS. A definite possibility.
Looking in REAL ESTATE we see a FORECLOSURE section.
So, we've narrrowed it down to two categories. Which one is "right"? The only way to know for sure is to test, test and then test again. But at these ridiculously low prices, why not experiment with both categories?
Step 3: Create your offer. Of course, your foreclosure ebook is excellent, and you want to describe it in a positive and seductive way, but what else can you do to make it irresistible?
* Pile on the bonuses. It is very easy to find all kinds of free and worthwhile ebooks that you can offer with your real estate book.
* Perhaps a guarantee is appropriate.
* Do you have any testimonials? If not, how can you get some?
* Use pictures of homes from deals you have personally done.
* Perhaps you have checks from closings that you attended?
Step 4: Write a compelling headline.
This is where most sellers fail. Your prospective reader is scrolling down a long list of items for sale. You have a second (or less) to grab her attention. Your goal is to get that click! Nothing will happen without it.
The auctions all have a space limitations on headlines, so you have to say a lot in a small space. For the best results, qualify your audience.
As an example:
"Secrets of Real Estate Foreclosure + 7 Bonuses"
If I were a real estate investor, I would certainly click on this headline.
Step 5: Throughout your sales copy, work in references and inks to your ezine.
Mention your ezine list in a "contextual" way. And, do it more than once.
For example, you casually say, "I am in the foreclosure business myself and learn new things constantly. In fact, I publish the Foreclosure News ezine once a week which includes my latest tips and ideas." Then, offer a way for readers to sign up – regardless of whether they buy your book or not! You will have many more "lookers" than buyers. Why let all that targeted traffic get away?
Later on, you mention that Foreclosure News has a "Deal Of The Month" issue where you give an in-depth analysis of one of your successful deals, including how you found it, how you persuaded the owners to work with you, the financing of the property, how you disposed of it and the profit you made. A genuinely interested prospect couldn't possibly resist this offer.
Experiment with your listing until it's dynamite and then put it on some of the biggest sites on the internet. Here is a list to get you started:
Amazon: http://auctions.amazon.com Cnet: http://auctions.cnet.com eBay: http://www.ebay.com Excite: http://outletauctions.excite.com Lycos: http://auctions.lycos.com Microsoft: http://auctions.msn.com Nbci: http://auctions.nbci.com Softseek/zdnet: http://auctions.zdnet.com Yahoo: http://auctions.yahoo.com
eBay, Amazon and Yahoo charge for listings, but the rest are free.
Once your ad is creating a steady stream of subscribers, simply leave it up as long as it works and count on a growing list of new prospects for your products and services.
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Sydney Johnston is the author of Make Your Net Auction Sell!, published by Ken Evoy and sitesell. For many more creative ways to use auctions to grow ANY business, subscribe to her newsletter, Auction Gold. http://auctionknowhow.com/AG/ezine.shtml




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Big Bopper’s casket to sell on eBay - AccessAtlanta
Beaumont, Texas - Rock ‘n’ roll’s most macabre historical artifact will go on the block when the family of the late 1950s pop star J.P. “The Big Bopper” Richardson auctions his casket on eBay sometime in the next few weeks - almost 50 years ...

Online Auctions Profit From Madoff Misfortunes - Redorbit.com
After Bernard Madoff, founder of Bernard L. Madoff Investment Securities LLC, was arrested in December for allegedly heading up a $50 billion “Ponzi scheme”, many investors were left reeling. Now, some keen investors are profiting from his ...

TREASURIES-Longer bonds fall on auctions, issuance fears - Reuters UK
NEW YORK, Jan 5 (Reuters) - Longer-maturity U.S. Treasuries prices fell steeply on Monday, extending the previous session's sell-off as auctions later this week highlighted prospects for a swelling supply of government debt, analysts said. The ...

Longer bonds fall on auctions, issuance fears - Guardian Unlimited
NEW YORK, Jan 5 (Reuters) - Longer-maturity U.S. Treasuries prices fell steeply on Monday, extending the previous session's sell-off as auctions later this week highlighted prospects for a swelling supply of government debt, analysts said. The ...

Sunil Jain: Third generation problems - Business Standard
With 8-10 million new mobile phone subscribers each month and most existing firms starved of spectrum, you’d think auctioning new 3G spectrum would be a piece of cake. And given how firms like Etisalat and Telenor have just paid Swan Telecom and ...