Your Domain Name is Your E-dentity. Choose it Well. Three Easy Steps to Starting Your First Web Site, Part Two: "Your Domain Name Is Your E-dentity. Choose It Well" If you don't have your own domain name, your chaces of on-line success are slim to none. Your domain name is your identity, your brand. ... Icann Creating A Monopoly In Domain Names When the Internet was very young, all you had to do to get a domain name was call a man named Jon Postel, and ask for it. Things have changed greatly with the popularity of the Internet. Now the competition for a good, short, generic domain name ... Domain Name Dispute Resolution .COM companies are all the rage with the stock market riding high and falling as the mood shifts. Everybody it appears is going on-line and there has been a massive rush to register all manner of domain names. In February 2000 there were over 200,000 ...
A Simple Guide To Choosing A Domain Name
There has been much debate on which factors are the most important when determining what domain to purchase. Choosing a domain name should be deeply tied to the business plan and the vision of the company. A domain can be chosen for its advantages in Search Engine placement, a company's brand, or as a description of a general term. One must consider a domains size, pronunciation, how memorable it is, and if the name is taken in other similar forms or extensions. For example, if one registers a domain.net, but the domain.com is taken and developed, creating a brand for domain.net would be very dangerous and might end up being confused for its .com counterpart.
Search Engine Placement Domains The purpose of these domains is to rank high in the search engines, because the actual domain name contains the keywords being searched for. Search Engine domains are very rarely brandable, and are mostly used exclusively as side Internet properties to redirect traffic to the main site. A company who sells red widgets would benefit from acquiring red-widgets.com and redwidgets.com , because it is natural that people will remember such address, but most importantly, that domain name has a high probability of ranking at, or very near to, the top of a search for 'red widgets'. A very popular tool used to find what is being searched for on the net is: Overture Keywords (http://inventory.overture.com/d/searchinventory/suggestion/> http://inventory.overture.com/d/searchinventory/suggestion/)
Brand Domains When coming from the offline business into the online, the obvious choice for brand domains is the offline brand name as .com and/or .country extension. Country extensions are used in countries were there is more popularity in their country extension than on the .com. In the case that no previous brand existed before moving online, one most be very creative into the approach of a brandable name. At this point, there are millions of domain names registered and many times, one finds that the desired domain is taken. There is a consensus among most Internet domain experts that the shorter the domain, the better. A domain that is about 5 letters long is highly desirable for a brand. However, the domain must sound right as well. Xyqpt.com would be undesirable, because it cannot be easily said or remembered to the general public.
General Term Domains In the height of the Internet Bubble, general term domains were the most popular choice. Many companies failed, even though they had the generic word for their market. Companies like TheKnot.com refused to purchase Weddings.com, because they were conscious that they needed to focus on brand. Although this strategy worked for TheKnot.com, generic words have a value of their own that cannot be ignored. Like Search Engine Placement Domains, which attract a large number of visitors through search engine referrals, so do generic word domains. For this reason, generic word names are still very much desired and their value continue to rise. What should be learned about the Dot Com Bubble is that generic domains are not everything in a dot com business, rather they are a valuable (yet, not essential) component in an array of variables that make an Internet business a success. The current value of these domains, and other domains in general can be seen at an online publication that covers recent domain name transactions at: Domain Journal Sales (http://www.dnjournal.com/domainsales.htm>http://www.dnjourna l.com/domainsales.htm)
About the author:
Rafael Sosa has been in forefront of e-business development and digitizing of documents in Puerto Rico. For the past 5 years, he has worked extensively in the construction of websites and internet systems through the integration of an efficient international team. His articles can be found at http://www.WebArticles.com/
Domain Names News
New domain is global phone book - NetGuide Web A new Web domain which is being launched this week will create a global online contact directory for the business community and individuals. Trademark registrations are now being invited for .tel domain addresses, where owners can store all their ...
Domain Name Auction Sets Record Down Under - Earthtimes BRISBANE, AUSTRALIA -- 12/03/08 -- Despite the depression in economics as a whole, the domain name aftermarket, now a multi-billion dollar industry, continued to set new records and show fresh life. In fact, according to DomainConsultant.com, the ...
Genius Marketing: Answer Trivia on Twitter, Win Free Domain Names - Mashable.com It seems like every day we see a new use for Twitter, some of which can be rather mundane, others of which are actually smart business ideas. Domain registrar NameCheap is executing one of the latter, running a holiday trivia contest where their ...
