Domain Name Dispute Resolution .COM companies are all the rage with the stock market riding high and falling as the mood shifts. Everybody it appears is going on-line and there has been a massive rush to register all manner of domain names. In February 2000 there were over 200,000 ... Internet Domain Name Registration: Not A Prolonged Process When we talk about the internet, we cannot escape the fact that one thing that is nice about the internet is that nobody really owns it. It is just a global collection of networks, both of those are big and small, that really link together in many ... What is a domain name and why would I want one? In this article we will cover the basics of what a domain name is, how they work and why you need to have at least one. I am going to try and avoid complicated computer terms and stick to explanations that should be easily understood by someone without a ...
Business Domain Name - Biggest Benefit Of Using A Long Web Domain Name As A Marketing Strategy
In the world of 21st century, it is no longer surprising to find that most business had already establishes a web presence to support their brick-and-mortar businesses. There are many advantages of establishing a web presence on the Internet such as selling globally to prospective customers and disseminating information to the public.
Most business owner would have already understood the importance of a web presence to their business. What most of them had failed to understand is that the domain name in their website can contribute significantly to their online marketing strategy.
First, we look at a few rules of a good domain name. Most would agree that a good domain name should:
1) be able to describe your business when people first look it. 2) include hyphen in between the words to make it easier to read. 3) have an appropriate .com, .net, .biz, .info, .org to reflect the nature of the business.
What I differ in opinion is that a long domain name "mysuperduperbrandflyingsite.com" can be as effective as a short domain name "superduper.com" depending on the context where the domain name is used. Many people would definitely disagree with me on this point as they believe that a short domain name is easier to remember. However, a long domain name can be just as effective depending on the context where it is use.
Thus, depending on the context where the domain name is used, a domain name can actually help to make or break your overall marketing performance.
About the Author Justin Koh is a freelance writer whose articles have appear in most major ezines. You can find more of these at: http://www.domainnamecenter.info
You have permission to publish this article electronically or in print, free of charge, as long as the bylines are included. A courtesy copy of your publication would be appreciated.
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