Building eCommerce Websites that Work - Part 2 Copyright 2005 Richard KeirSucceeding with an eCommerce website is a dream for many these days. It may seem nearly impossible at times, but it can be done. This series covers some of the basic success factors - things you must consider in creating, ... Ecommerce Website Solution Implementing your own e-commerce website solution can be a technical nightmare, especially for those uninformed about technical processes and procedures. But without an e-commerce-enabled website, how can you expect to capture your share of an industry ... The Ecommerce Myth IntroductionEcommerce is growing rapidly. Besides the big players such as Amazon.com and Buy.com, small businesses realize that they can also increase their sales revenues by using the Internet. With this realization, more and more online stores are ...
Advertising Your eCommerce Web Site
8 Tips for Increasing Your Online Sales
Once you've launched your eCommerce web site, you'll need to show it off to the online world. Whether you're paying someone to submit your site to all the major and minor search engines and directories, it's still up to you to continually advertise your eCommerce site in order to keep attracting business.
Many online business owners will tell you that within six to nine months of your launch date you'll start seeing increased orders for your products. However here are 8 things you can do to lure people to your site now!
1.Advertise on http://www.Craigslist.org . This entry will only last for 10 days and you must submit to one city and category at a time. You can include photos and/or advanced HTML in your ad. 2.Write a press release and send out for free to the following sites: http://www.prweb.com [this one has been around for several years]; http://www.prfree.com and http://www.openpress.com Paid submissions will get you more views, quicker listings in the search engines, and the ability to post photos and keep track of your statistics. 3.Submit your site[s] to http://www.isedb.com/html/Web_Directories [You'll discover loads of directories here, from the highly specialized to the mainstream. Many of the sites have ratings; indicate whether they're accepting new submissions, and if there's a fee for submitting]. 4.Search engine positioning. When advertising your eCommerce site, always have the following information on hand: A. Your Web site title. This should be approximately 7-12 words. B. Description. Have 3 different descriptions of varying lengths. 15 words, 25 words, 100 words. Have them summarize the essence of your site. C. Keywords. 10 – 50 of your most important keywords arranged in order of importance. Again, some online directories will allow you to contribute more keywords than others. 5.Write articles about your products/service. Be an online expert. What makes your site so unique from the thousands of others in your chosen category? Is it your customized service? Your low prices? Your high quality? Don't over promote your product, but concentrate on what will help others. It's highly recommended you include at least two or three testimonials. 6.Exchange links with other sites that have quality information and are related to your field in some way. For example, I sell a lot of soap so I link with mostly gift basket, crafting and candle sites. 7.Free classifieds. These can sometimes get you listed in the search engines, but don't expect too much response from them. 8.Offer a freebie. For example, if you have an eBook for sale, you won't give the entire book away, but having a chapter or two online will increase interest – and sales. If you make or sell a product, offer a free sample with a paid order. Or free shipping on sales over a certain amount.
Follow one or more of these helpful tips and watch your online business bloom!
About the Author Lisa Maliga, writer & owner of Everything Shea Aromatic Creations [http://www.everythingshea.com] offers a fragrant selection of designer shea butter glycerin soaps, exclusive Whipped Shea Butter, & unique SoapCakes to personalize for gifts or promotions.
Ecommerce News
Report: eCommerce Sales Up On Cyber Monday (socalTech.com) Despite the economy, it appears that online sales this year surged on Cyber Monday, according to numbers released this morning by comScore. According to the firm, Cyber Monday online spending totaled $846 million, up 15 percent from last year, as consumers flocked to ecommerce sites for their holiday shopping. The spending spree marked what comScore described as the second heaviest online ...
Ecommerce Report: Black Friday Sales a Warm-up to Cyber Monday (AuctionBytes) Black Friday, the day after Thanksgiving in the United States, traditionally marks the beginning of the retail holiday shopping season. Cyber Monday, the first Monday after Thanksgiving, is traditionally the day that online retailers look to as the holiday-shopping kick-off day for ecommerce sales. Research firms began releasing reports on Black Friday 2008's performance over the weekend.
Mobile Ecommerce: Usability Techniques To Improve Your Mobile Website (MasterNewMedia.org) Is your site accessible on a mobile phone? Not yet? Do you think your readers are all still accessing your site only via their PC-based computers? Think again: The number of people who surf the web via their mobile phones has been increasing tremendously in recent times and, whether you like it or not, your web site is going to be no exception to this. Photo credit: Knitware Blog edited ...
