6 Search Engine Optimization Techniques Search engine optimization is important for getting a higher ranking on search engines. Nevertheless, it is a tough job and can be costly if you hand it to search engine optimization companies to take care of your website for you. Some large companies ... Common Sense Advice for Search Engine Optimization Most web surfers start their sessions at a search engine or a web directory. There are a number of different methods you can use to capture their traffic and drive it to your site: 1. Stick to the big names: The two largest directories: Yahoo! ... How To Select The Best Keywords for Search Engine Optimization - PART 1 Search engines are the vehicles that drive potential customers to your websites. But in order for visitors to reach their destination - your website - you need to provide them with specific and effective signs that will direct them right to your site. You ...
"Web Content Management System fr Window": Search Engine Typos
Oops! I meant "web content management system for windows." Do search engines understanding consumer search engine typos? Typing something so close to what you are looking for, like typing "web content management system fr window" instead of "web content management system for windows" may not seem like a big deal, but search engine bloopers alter consumer searches more than we know.
The phrase used in the title, "web content management system fr window" is a real-life example of a common search engine typo. In fact, within that phrase, the "o" and the "s" are missed so often that search engines like Google, Yahoo, and MSN have recorded the phrase "web content management system fr window" as searched about 481 times on a monthly average.
You might ask how this affects your search engine searches. Well, let us use the same phrase for an example. Typing the phrase you are looking for, "web content management system for windows," yields about 29.6 million indexed pages in Google, 14.7 million in Yahoo, and 2.3 million in MSN. However, the typo "web content management system fr window," only slightly different from what you really meant to type, yields drastically different results: 654 thousand indexed pages in Google, 131 thousand in Yahoo, and 56.5 thousand in MSN.
That doesn't seem so bad. Who doesn't want to narrow down the search? The problem is that the number of indexed pages is not the only difference with search engine typos; the poor search engines are trying to find the most relevant pages they can to the misspelled search, but it may not find what you need. On the one hand, you have tens of millions of relevant pages with a correct search; on the other hand, you have hundreds of thousands of semi-relevant pages. Which would you rather have?
Search engine typos are very common, but they do alter the relevance of your results.
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